J. Glenn Turner – Empowering hospitality businesses worldwide to be more profitable.

What Guest-OS™ is

Guest-OS™ is not software. It is not a flavor-of-the-month management idea. It is the operational heartbeat of the business.

When that heartbeat is strong, teams align, priorities hold, and the daily work runs on a shared system the whole team understands.

Core Pillars

Operating System

"A practical operating framework for hospitality that creates clarity and consistency. I’ve seen these principles work in real operations. If you lead a hotel, resort, lodge, or hospitality business and want a system you can actually implement, this is worth reading."

Jerry A.

"Guest-OS is a clear operating system built for hospitality. It replaces heroics and hallway conversations with rhythm, accountability, and purpose. Practical, easy to share with a GM or owner, and it respects the human side while raising the standard."

Alex R.

"I’m a big believer in business operating systems, and Guest-OS is a strong hospitality-native version of that discipline. Glenn Turner brings real-world credibility that makes it practical and trustworthy. If you want clarity you can execute, start here."

Jake G.

"Guest-OS turns hospitality complexity into a simple, usable framework built on vision, people, data, process, profit, and execution. The tools are immediately actionable. If you want your operation to run with the rhythm of your best day of service, this book shows the path."

Amazon Reviewer

The guest

The team

The numbers

Why hospitality needs an OS

In hospitality, the systems are often invisible, but just as critical, because hospitality is a promise business. Guests buy a feeling in a moment, warmth at check-in, certainty that a need was heard, and a room ready when you said it would be ready.

In hospitality, systems do not kill magic. Systems protect magic.

Without a real operating system, hospitality businesses drift into personality-driven, chaos-driven, hope-driven operations. With a BOS in place, they become purpose-driven, process-driven, and performance-driven.

Who Guest-OS™ is for

Guest-OS™ is built for owners and leaders in hospitality who set direction, install operating rhythm, and carry responsibility for outcomes.

Owners of single properties and multi-property groups
GMs and operators responsible for day-to-day execution
Department leaders and executive teams who drive consistency across shifts and seasons

Supervisors and emerging leaders will benefit from the framework, implementation sticks when ownership or GM leadership commits to it.

Owners and operators

GMs and leaders

Executive teams

The Six Pillars of Guest-OS™

These pillars are structural and load-bearing. Ignore one, the system weakens. Embrace them all, and you build a foundation strong enough to carry your purpose, your team, and your profit.

VISION

Where are we going, and why does it matter?

PEOPLE

Build the right team, in the right seats, with clear expectations.

DATA

Measure what matters weekly, shared truth equals faster decisions.

PROCESS

Protect consistency with simple, repeatable standards.

PROFIT

Defend margin so the mission is sustainable.

EXECUTION

Turn plans into results with a steady operating rhythm.

Guest-OS™ is backed by real-world scale through Glenn Turner’s RBS ecosystem.

Properties supported

Guests checked in

Hours saved weekly

Countries served

Built by an operator, backed by a real software ecosystem

Guest-OS™ was created by J. Glenn Turner, Founder and CEO of Romeo Bravo Software (RBS). RBS builds and supports hospitality platforms used across global operations, including hotels, resorts, ranches, lodges, outfitters, and food, beverage, and retail. That real-world operating exposure is what shaped this framework.

Explore the RBS ecosystem:

Why implement Guest-OS™ now

Hospitality is expanding, leadership pipelines are changing, and younger leaders are being asked to perform at a high level faster than the last generation. Guest-OS™ is designed to accelerate clarity and disciplined execution, without pretending it replaces decades of experience.

The pace is faster, complexity stacks up quicker
Consistency is harder to maintain across seasons and staffing cycles
Margin pressure punishes operational noise

Guest-OS™: The Operating Solution for Hospitality

This book is the complete guide to the Guest-OS™ framework and how to implement it in real operations.

It translates proven operating system thinking into a hospitality-specific model, built for leaders who want repeatable performance without losing the human side of the business.

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Companion support

Two companion items are referenced in the book. They are being finalized now. If you want access as they roll out, share your email and you will be notified.

Study Groups

Small peer groups for hospitality leaders (10 to 12 peers). Each meeting follows a fixed plus flexible agenda and uses a shared scorecard for benchmarking and better decisions. Groups are matched to avoid geographic competitors, with a virtual cadence and occasional in-person sessions to build trust.

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Resources

A curated resources library referenced in the book, including recommended AI tools, software platforms, and practical vendors for hospitality operations. This will start lean, then expand over time.

Get notified when the Resource Library launches

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Study Groups

Study Groups

Guest-OS™ Study Groups

Small peer groups for hospitality leaders, designed for 10 to 12 peers. Each session includes a fixed agenda and a variable agenda. The fixed portion uses a shared scorecard so members can benchmark, pressure-test decisions, and identify where improvement is needed. Groups are intentionally matched to avoid geographic competitors, and the cadence includes virtual meetings plus periodic in-person sessions to build trust and camaraderie.